Meetings Industry Consulting 
Training Solutions ~ Consulting Services ~ Event Management

Meetings Industry Consulting


The MIC Story

In the Beginning

A long, long time ago (2005, to be exact), in a galaxy far, far away (OK, it was Wisconsin), Meetings Industry Consulting (MIC) was born to proud owner 

Vicky Betzig, CMP (that's me in the picture). After more than two decades in a variety of positions in the meetings and hospitality industries, it was time to put the knowledge and expertise I had gained to work to bring elevated success to other meeting organizations, supplier businesses and hospitality companies.

MIC in Time-Out

In 2011 I was offered my dream job as Director of Meetings & Events at PCMA (Professional Convention Management Association) - MIC’s largest client - working with legends like Deborah Sexton and Kelly Peacy.  In 2014, I was on to my next big adventure as Director of Client Services with Visit Anaheim, a position that allowed me to work with a great team in a first class event destination. 


In 2017 the time felt right to resurrect MIC with a renewed focus on sharing the principles and tools gained from my long and varied industry experience to help advance other organizations' success. So explore our services including customized training solutions, expert consulting to improve any or all aspects of events and event services, and event management where we can be an extension of your team. 

"Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do."

~ Pele